14 Things To Remember About Millennials When Developing Your Marketing Strategy

12. Authenticity Is Essential

Authenticity in purpose, actions, communication, and culture is essential to attract and retain the brilliance of this highly intuitive generation. Make challenge, contribution, and development regular components of their experience, delivered in a transparent and integral way. Above all, exercising vulnerability within your leadership gives employees -- millennial or not -- permission to do the same. - Tonyalynne WildhaberThe Courage Practice

Excerpt from full Forbes article published October 3, 2017.