We asked 12 members of Forbes Coaches Council to share their insights on designing a website that engages and converts prospective clients. Whether you're building it yourself or hiring a web designer to help, here's what you need to keep in mind.
8. Connect Deeply With Potential Clients
Connect to their story. Connect to their challenges. Connect to their potential. Connect to their humanity. Show how you know them and how you can serve them. Draw them further into your website with narrative that illuminates their own story, valuable content that provokes thought, and a clear call to action. When we feel seen and known, we engage. - Tonyalynne Wildhaber, The Courage Practice
Excerpt from full Forbes article published on March 15, 2018.